Resident Retention: How to Increase Loyalty and Retention for your Properties

Historically, we get so focused on our efforts to get new customers that we forget at renewal time about those who have lived with us and paid their rent for a year or more. “We spend our money and time on marketing to new residents, even standing on the corner banging our drum, to drive new business. Too often we forget the most important thing—keeping people we’ve got.”

So much money is spent on attracting new tenants that it is more economical to keep the existing residents. You save turnover costs which average $1800 per unit let alone the vacancy loss of at least one month and other advertising expenses. By spending a much smaller amount of money along with some no-cost strategies one can keep your current residents.

Webinar Objectives

• You know the importance of resident retention.
• Keeping a resident is just as, if not more, important as getting one
• Resident retention not only builds long-term relationships within your community but also adds value to the property itself
• It is great to bring in some new faces, but your recurring residents are an invaluable asset
• When you have a high resident retention rate, you know you are doing something right.

Webinar Agenda

During this webinar, Paul will cover many ideas which do not cost money but are very effective in keeping existing residents happy so that they will want to continue to live here when their current lease is up.

Who Should Attend

• Property Owners
• Property Managers
• Compliance Staff
• Housing Authority Staff